Briters

At Briters, sustainable cleaning is made simple and affordable. What started with innovative laundry detergent strips has expanded to a wider range of everyday cleaning products.

About Briters
Briters was founded in May 2021 and has been making great progress in its mission to create eco-friendly alternatives for the products we use daily. Especially in the world of detergents, there’s still a lot to gain. Their first product was the laundry strip, which has already made over 30,000 households happy. Building on this success, Briters has developed many more sustainable products, including laundry concentrate, laundry perfume, dishwasher tablets, and stain remover.

Production Process
At Briters, everything starts with a smart formula: less water, more active ingredients. Gentle cleaners and sodium citrate ensure an effective yet mild clean. After careful mixing in a controlled environment, the detergent undergoes strict quality checks. It is then packaged in rPET bottles—a recycled and recyclable material—and labeled clearly for easy use.

Sustainability
Briters chooses environmentally friendly ingredients and avoids harmful substances like phosphates and sulfates. The concentrated formula means less packaging, less plastic waste, and lower CO₂ emissions. Even the impact of transport is reduced thanks to efficient dosages. This way, clean laundry truly becomes a more sustainable choice!