Juup

Juup is the youngest brand of the family-owned printing company Jubels, founded in 1902 in the center of Amsterdam. Under the leadership of Fred Jubels and Jeroen van Druenen, Juup makes luxurious, personalizable notebooks from the printing company in Amsterdam North. With craftsmanship and love for paper, Juup offers exclusive products that are made entirely by hand.

About the Makers
Fred Jubels always wanted to create a luxury stationery brand. In 2017, this dream became reality with Juup. Together with Willy Jubels-Hatenboer and a passionate team, they created a range of stylish notebooks, with covers that can be customized as desired. This makes each booklet unique and personal.

Production Process
All notebooks are designed, developed and constructed by hand in the printing house. The booklets have a white or black base, with a choice of lined, checked or blank paper. The exclusivity lies in the unique covers, from gold with crocodile print to lime green or fish scales. Each booklet is stamped with the motto “Nothing without Vyant”, a nod to the rich history of the family business.

Sustainability
Juup combines traditional craftsmanship with modern trends and careful production. Each product is made with attention to quality and detail in the familiar environment of Jubels printing company, which is known for its sustainable and high-quality digital printing techniques.

Webshop
Juup is currently working on a new webshop, focused on cards & gifts, where customers can personalize all kinds of products in the online editor in addition to the well-known Juup notebook. All products are produced with the utmost care in the trusted parent company Jubels.