Sometimes the most beautiful collaborations arise unexpectedly. That’s how Edvina from Lemon Poppy TEA and Lumonova first met. Not at a networking event or business meetup, but simply at the schoolyard. What began as a casual encounter grew into conversations about entrepreneurship, creativity, and growth.
When Edvina shared the story of her company, Lemon Poppy TEA, Lumonova founder and art director Fleur was immediately inspired by her eye for beauty, calm, and quality. From that shared love of aesthetics and craftsmanship, a special collaboration was born. One that perfectly illustrates the power of the Locally Made and Amsterdam Made networks.
AI as a creative extension
Fleur has been working with AI for over two years, exploring the intersection of imagery, branding, and technology. She helps entrepreneurs strengthen their visual identity, not by replacing photography, but by making the creative process around it smarter, faster, and more consistent.
For Lemon Poppy TEA, this meant breathing new life into existing imagery with the help of AI. By using current photography as a foundation, new visuals and videos were created in a short time that seamlessly matched the brand’s existing style.
The result? A series of visuals that amplify Lemon Poppy TEA’s signature atmosphere, a natural extension of the brand’s visual language. No new photoshoots, but the same elegant experience the brand is known for.
Technology in service of craft
AI makes it possible to visually extend stories from product to brand experience in a fast and flexible way. For Lumonova, AI is a creative complement, not a replacement — a way to help brands express their identity through imagery and video, with a refined sense of style and authenticity.
Alongside her collaborations, Fleur also teaches AI courses in Midjourney, where she shows entrepreneurs how to create powerful visuals that strengthen their brand — from product photos to campaign imagery and atmospheric impressions.
The power of connection
What makes this collaboration with Lemon Poppy TEA so special is that it perfectly reflects what Locally Made and Amsterdam Made stand for: bringing together makers and entrepreneurs who inspire and elevate one another.
Two creators, one vision: craftsmanship and innovation in harmony.
Want to learn more?
Visit Lumonova’s partner page or Lemon Poppy TEA’s maker page.
