Klepper en Klepper is one of Amsterdam Made’s sponsors and thus helps the smaller makers from the region, who are now where Klepper & Klepper once started.
“We think it is important that local products with a story get the chance to be seen and heard. There is often more craft, love or quality than the guys with big budgets.”
1990: Klepper Sr. starts with his candy stand on the Alkmaar market. He started with 50 types of liquorice: sweet liquorice, salty liquorice and candy from all brands in the Netherlands. Once Klepper Sr. was been on the market for 25 years, he developed an anniversary drop with together with Klepper Jr. By sheer coincidence, the liquorice turns out to contain no gluten or gelatin. Klepper & Klepper look at each other: this is not the tastiest liquorice ever, this is the best liquorice ever.
People come from far and wide for The Best Drop Ever. Klepper & Klepper therefore decide that The Best Drop Ever deserves a larger market than the Alkmaar market – which turns out to be a success. Since 2017, the liquorice has been available nationally at the better specialty stores and even abroad.
The best tips for starting makers from Huub Klepper: “Start, pay attention to the little ones, think big in terms of possibilities and go for it. Doing is more important than (over)thinking.”
Klepper & Klepper’s motto: “Quality always wins.”